Mike Dillard:does Magnetic Sponsoring have the answers?

Mike Dillard has made it to a seven figure income on the back of his Magnetic Sponsoring products.But is it all that it's cracked up to be? Mike Dillard was one of the first to expose the flaw in the way people are taught to market their network marketing opportunity.

Most companies want their distributors to act as little more than salespeople who faithfully market the product in exactly the same way by pitching the opportunity to anybody they meet be they friend or stranger.

The problem as Mike points out is these people have never asked for the pitch,and even if they are interested in a home based business they would do their due diligence on the internet as everybody else does.

No one will sign up to anything just on viewing a DVD or going to a presentation at a local hotel.

Dillard also points out that even if people decide to start a home based business what they most want to know is how to market that business online,NOT being told just to write a list of people they know and then calling them.

So the lesson is firstly to set yourself up as a leader, an internet MLM guru who can show people how to market online.What you need is a product that can teach them these skills.This product then becomes your front end,a low cost ebook.

The fact is most people will not join your opportunity so you might as well sell something to them .This is what is know as the funded proposal.It is what you should lead with when marketing online.It requires much less commitment on the customer's part both in terms of time and money than joining an opportunity.

Once they opt in to your teachings you can build a relationship with them.Over time they have come to know,like and trust you,then, and only then,do you offer your opportunity.

Even then don't pitch,allow them to ask you about your business.It is so much easier to sign people up this way.

This is the essence of Mike's Magnetic Sponsoring This ebook shows you how to set yourself up to be a leader that will attract others.You achieve this by giving value to people.What value?You show them how to build a marketing system that can be duplicated.

I have to say that this ebook is light on actual step by step instructions on how to build your marketing campaign but it is brilliant at setting out the whole psychology of attracting people to you.It is essential to understand this before you start your own marketing campaign and will save you so much time.

Building on a budget

1.Craigs List advertising.

2.Video marketing via YouTube and other video hosting sites.

3.Press releases.

4.Blogs

5.Lead capture pages.

6.As with Magnetic Sponsoring,the funded proposal.

You must realise that all this marketing is there to promote yourself as a leader and an expert in helping people generate their own leads online.It is NOT for advertising your opportunity.You will turn people off in droves if you do that.

Building on a budget gives some click by click detail on how to create these marketing methods but not to the extent of The Renegade System of Ann Sieg and Mike Klingler.So if you are a real newbie then go for that.

Black Belt Recruiting

The essential point to all this is that you must treat your conversations with prospects as an interview where you are deciding if you want the prospect in your business.

Most people are so happy to be talking to a prospect they almost beg them to join the business.This neediness will put off most people,so don't do it.

Black Belt Recruiting take you through the right way to do it,and how to handle all those awkward questions.

It has really helped me,so a good buy.

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