Copy writing:the key to getting your visitors interested

Copy writing is the art of using words to persuade people to look at what you have to offer, and then buy.

Under the "old school" way of finding prospects it was the spoken word that was gold.No one thought about using the internet.Uplines just uttered the mantra "you gotta talk to more people."Sure scripts were often used but they just sounded wooden.

Now the "new school" method uses the internet and whilst videos are now very popular, all other content is written and this is where knowing how to use the right words is so important.

So what is the first thing people see when they come to your lead capture page,blog or website?It's the headline of course.It is said that 80% of success in advertising comes from having an effective headline.

So what are the keys to have a good effective and memorable headline that will compel people to take action?

1.The headline should sound like a conversation,and one that's already going on in the prospect's head.

2.Use short word no more than two syllables.

3.Arose curiosity- leave something hanging in the air.

4.Hint at a reward for reading further.

5.Give the reader a prompt to go further.

Follow these guidelines and you will create an effective headline that will get you traffic and conversions.

More Copywriting Tips

For techniques for blending emotion into your copy and advice on how to write a high conversion order page click here.

Read my headlines page for advice on how to write attention grabbing headlines.

The first paragraph draws the reader into our ad after getting his attention with the headline.Find out more here

Then we need to prove to our customer the benefits we say he will get.Find out how to do that here.

The fourth part of the ad is where you draw the body copy to a conclusion,showing the customer how the product will fit in their life and provide benefit.Read more about that here

The fifth part is the call to action.This is where we ask for the sale.Learn more about that here.

For more about the type of words to use click here

You need to have a USP if you want to differentiate yourself from the competition.What's a USP?Find out here

You need to balance passion in your copy with a conversational tone to appeal to both logic and emotion.See how here

The Copy Editing page shows you how to shorten your sentences to produce snappy copy.

The negative sell page shows you how to make your sales letter appeal to a prospect's competitive nature.

Return from Copy Writing Page to Networking Pro Home Page