Email Marketing Tip:Draw your reader in with a welcoming first sentence

Here's an email marketing tip covering the body copy of your email.

1.You first line should be something that one friend would say to another. Don't just rush into the sales pitch or corporate speak.Use it to break the ice and generate rapport.Ask them how they are or tell them something funny that happened to you that is related to your email subject.

2.Have just one intention with your email and stick with it. Don't try and cover too much. If you are using an autoresponder and I hope you are, then you can save your next point for another email.

3.Start with the most important point of your email first then go into why you are telling them. Think of it like a newspaper headline. The headline contains the most important point then the rest of the article gives more details.

4.If you give the reader too many options he will get confused and then take no action.Stay on topic.

5.Make sure all your opt out details are at the bottom of your email.Autoresponders take care of this anyway, but make sure it does not obscure you main copy.

6.If you are offering something then make sure it is mixed in with valuable content too,or otherwise, make the next email content only.

7.Give them all the benefits of buying the product don't just list it's features.Place yourself in the reader's shoes and think "now how will this product benefit me".Show you reader how.

8.Finally there is the call to action.This will usually be in the form of a link to a product site.It is a good idea to place the link at the beginning, the middle, and end of your email.Some readers are in hurry and will just click through to your offer.Others take more time so it is vital you have the link to your offer at just the place where your reader makes his decision to at least look at your offer.

10.Just the act of having to scroll back up to the link may stop your reader.Make it as easy as possible for him to move down your sales funnel.

The next email marketing tip will be on keeping out of people's junk mail folders.You can find it here.

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