Web copy words:choose carefully for they make all the difference
b>Web copy words.Let's talk about the ones you should not use first. 1.Don't uses cliches-they are old words and will make your words look dates too. 2.Don't use words that would rob you of conviction such as "quite impressive" or "pretty good".Believe in your product and have that come through with your words. 3.Don't use corporate speak "we pride ourselves on the seamless integration of all our departments" is used too much and convinces no one. 4.Above all communicate don't just provide information.
Words that sell
So what words must we use.They must be words that create images,for the sub conscious mind always works with pictures not words.Here are a few to consider:Alert Danger Huge Focus Monumental Obsession Spiral Top dog Unlock Secret Power Surefire Fuelling
Banned words
Increasingly some websites used for business promotion such as Squidoo are banning pages that contain certain words so be on the look out for that.If you are in network marketing check to see if "MLM" or "business opportunity" are allowed.These sites are viewing home based business opportunities as little more that spam so it is important you include real content in your pages not just pitching some opportunity. So use strong powerful emotive punch words in your copy and you will be able to cut through all the noise.
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